Claudio Cerati's fine salmon
From Parma to the wild nature of the Faeroe Islands the step is not so short, but it is the passion that has brought us all the way to produce our salmon. We raise it in cold, clean water, without stress and artifice. Fresh, sweetly marinated according to the Upstream recipe and smoked with beech wood from the Emilian Apennines.
That's why it's unique in the world.
It all started with the rediscovery of a taste that hadn't been there for a long time, an excellent salmon eaten one evening in a restaurant. It was really hard to find good ones like that, so instead of looking for it, he started making it.So there came uptream
Guided tour in taste
The Upstream salmon is a pearl of the North Seas where fish live in their natural environments following a balanced diet, therefore low in fat. The result is a superior, incomparable salmon.
Begin your journey in taste.
This is the meaning of the word Upstream, the spirit with which Claudio Cerati fulfilled his dream of making the best salmon in the world.
How? Starting with leaving things where they belonged, out of clichés.