Sweet and light.
From Parma to the wild nature of the Faeroe Islands the step is not so short, but it is the passion that has brought us all the way to produce our salmon. We raise it in cold, clean water, without stress and artifice. Fresh, sweetly marinated according to the Upstream recipe and smoked with beech wood from the Emilian Apennines.
That's why it's unique in the world.
It all started with the rediscovery of a taste that hadn't been there for a long time, an excellent salmon eaten one evening in a restaurant. It was really hard to find good ones like that, so instead of looking for it, he started making it.
So there came Upstream
A perfect harmony of taste and design, Upstream gift packs enhance the unique flavour of salmon with exclusive combinations and impeccable presentation.
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This is the meaning of the word Upstream, the spirit with which Claudio Cerati fulfilled his dream of making the best salmon in the world.
How? Starting with leaving things where they belonged, out of clichés.
